ABOUT US

Why we do what we do

Fair trade, climate change, eco-friendly, ethical fashion, eco fashion and green generation, these are all words that can be read on any one of a thousand websites. Great keywords to impress the search engines of this world, but do they really tell you about who you’re buying from? Or are they now just additional entries in the web marketing handbook?

 Of course, all of the above are laudable examples of today’s green language, but for us, the only question that really matters is “do our kids deserve better”?

Our Principles.

Our “virtual territory is not for sale”. We do not take payment in return for featuring products in prominent positions on our site. Any advertising on our site is sourced only from proven Ethical Companies who supply a range of products and services that compliment our own.

Our relationship with our customers is not up for sale at any price. We do not record customer and address details, nor do we sell or trade statistics from our site. Our newsletter is double opt. in, and this information is stored solely for the distribution of the newsletter.

Our suppliers appear on the merits of their products and services and their ethical credentials, not because they have a big advertising budget.

We generate revenue only if you buy a product, are happy with the product and the service you receive, and if you trust our site enough to return, and buy again in the future.

James & Danny Smith

Our Suppliers

People Tree

Seasalt Organic Clothing

Natural Collection

Annie Greenabelle

Annie Greenabelle erupted onto the ethical fashion scene in 2007 after lots of hard work exploring ethical supply chains. The brand name has built from strength to strength and has rapidly become one of ethical fashion’s achiever stories.

They produce fantastically fun and womanly fashion, manufactured using a mix of vintage, organic and Fair Trade fabrics.The cotton employed throughout the Annie Greenabelle collection is certified Fair Trade (by FLO-CERT) and certified organic (by Control Union, formerly known as SKAL). The captivating printed fabrics for which Annie Greenabelle is recognised are vintage or reclaimed. You are able to also be sure that all Annie Greenabelle clothes are made in virtuous working conditions; all their manufacturing plants are in the EU and adhere to the Ethical Trading Initiative’s base code of conduct.

Biome Lifestyle